Ever Wonder Why Your Lineup Includes Channels That You and Your Family Never Watch?
Many customers would prefer to pay for only the most popular Networks and a select group of quality, special-interest ones that appeal to them. This is something that many Satellite and Cable TV providers would like to offer, but most Networks will not allow this. Unfortunately, the powerful Programmers often have the upper hand in how we can package their Networks, and in the additional Networks that they force you to pay for.Ever Wonder About the Fees That Make Up Your Monthly Local TV Bill?
How Does This Happen?
It’s a matter of power: just five multi-billion-dollar corporations own or control about 90% of existing TV networks. 1
These five companies own most of the networks you want, as well as many of those you don’t. And they won’t let you have the most-popular networks unless you get the less-popular ones, too. It’s simple economics: they need more viewers for these less-popular netwroks to increase their subscriber fees andtheir advertising fees – so that they make more money.
The average household watches only about 16 channels regularly, but when Programmers package all of their Networks together, it creates an inflated group of four or more times that amount.
We strive to offer our customers a strong basic Cable TV package with the most popular Networks as well as those that they request the most. A solid basic Local TV video package provides your family a significant value over the options that most over-the-top (OTT) providers offer. In many OTT plans, you’ll often pay for shows by the episode or season, and costs can quickly escalate when all the shows each family member watches are factored in.
What happens if Satellite and Cable TV providers don’t accept the Networks’ packaging rules?
The Network may then launch a public dispute. Oftentimes, you’ll hear the Networks say that they’re asking for only, “pennies a day.” But all of us know that the pennies add up fast.
To learn more about disputes, click here.
1Ben Bagdikian, The Media Monopoly